YouTube – Fashion Week Berlin: Mercedes-Benz Campaign Captivated – Autumn / Winter 2011

The Mercedes-Benz fashion campaign for the Autumn/Winter 2011 season is noble and dynamic in its contrasting monochromatic imagery. The acclaimed fashion photographer Craig McDean, in close collaboration with the British creative director David James, portrayed the new Mercedes-Benz CLS with supermodel Karolina Kurkova. True to the campaign’s theme, “Captivated”, the result is a spectacular fashion visual that will enchant the viewer with its beauty, dynamics and extravagance.

The key visual for the Autumn/Winter 2011 fashion campaign by Mercedes-Benz is equally powerful with its interplay of dynamic form and sensuality. The backdrop consists of staggered mirror panels, with the CLS and Karolina Kurkova in a striking black ensemble positioned in the foreground. The visual carries the distinct mark of prime stylist Marie-Amélie Sauvé, who describes her own style as “abstract sexy”. No colours are employed. Instead, the visual conveys its magical fascination through a dialogue of monochrome imagery.

via YouTube – Fashion Week Berlin: Mercedes-Benz Campaign Captivated – Autumn / Winter 2011.